The Impact of Digital Platform Satisfaction on Continued Utilization of Digital Health Information
Keywords:
Expectant mothers, Satisfaction, Trust, Social media, Healthcare InformationAbstract
Expectant mothers have increasingly turned to digital platforms as a supplementary source of information for managing their health during pregnancy. This article aims to investigate the impact of platform satisfaction on the continued usage of healthcare information and explore the role of trust in social media on digital platforms in shaping information usage. The data used in this study were from 580 expectant mothers in five hospitals in Ghana. The data were subjected to rigorous analysis using the SmartPLS statistical technique. The findings reveal that satisfaction with social media (SATSM) significantly influences social media health information continuance usage (SMHIC). Moreover, trust in social media (TRSM) exhibits a positive and significant effect on SMHIC. SATSM positively influences TRSM. Furthermore, the results suggest that trust in social media partially mediates the relationship between satisfaction and information continuance usage. These findings contribute to a deeper understanding of expectant mothers’ expectations of digital platforms and health. Digital health providers can use this to improve their activities on digital platforms.
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